LEADER. DEVELOPING A TEAM AND GIVING DIRECTIONS. QUICK DECISION MAKER. DETERMINED IN REACHING GOALS. CREATIVE. STRONG IN DEFINING NEED FOR PROCESSES & STRUCTURE AND IN IMPLEMENTING THESE. DELIVERS CONCRETE RESULTS.

Professional Experience

April 2015 - current
TWITTER

Job title: Global Head of Marketing MoPub @Twitter
Based in: San Francisco/ New York

RESPONSIBLE FOR Lead the Global MoPub Marketing team at Twitter. The MoPub Marketing team is responsible for all aspects of global sales marketing for MoPub with the goal of accelerating and expanding adoption of MoPub’s technology solutions. In this role I provide strategic and tactical leadership for all of MoPub’s sales marketing functions.

2009 - 2014
MEDIAPLANET

Mediaplanet is a worldwide media company (approx rev 60 M USD, 350 employees) of special interest campaigns distributed by the world’s biggest newspapers and news websites. Mediaplanet specializes in content marketing using print & digital distribution networks.

January 2014 - December 2014
Job title: COO
Based in: London / New York

RESPONSIBLE FOR the performance & development of the Mediaplanet operations worldwide (15 countries & 17 offices).

AIM execute the strategy discussed and defined by the Board of Directors / CEO. Expand the size of the business by growth of local operations and revenue growth, while maintaining the profit margin of the business. As the company’s strategy became heavily focused on digital (turning a print company in to a digital company) this has become one of my main focus areas. Ensure the full implementation of the new strategy on organization, people and product level. Within the last 12 months 20% of the global revenue came from the new digital products.

October 2011 – December 2013
Job Title: General Manager North America
Based in: New York

RESPONSIBLE FOR four offices in North America (New York, San Francisco, Vancouver, Toronto (total 100 people). Approx. revenue between the 15 – 20 million USD.

AIM the control, development and growth of the business in quality, revenue and profitability. Reported to the CEO. During the execution of this role I delivered steep profitability growth (+20% profit). The main actions that lead to this result were: talent management, re-structuring the main operational processes and applying new sales strategies.

June 2010 – September 2011
Job Title: Vice President Europe

RESPONSIBLE FOR seven markets in Europe (Norway, Sweden, Finland, Germany, Netherlands, Belgium and Slovakia).

AIM the control, development and growth of the business in quality, revenue and profitability. In 3 of 4 quarters the budget was reached and over performed. Reporting to the CEO of Mediaplanet.

August 2009 – June 2010
Job Title: Managing Director Benelux

RESPONSIBLE FOR the business- and people (50) management, development and growth of the Dutch and Belgium organization. During this period these two offices were among to the best performing offices in Europe.

June 2007 – August 2009
Job Title: Country Manager The Netherlands

RESPONSIBLE FOR the business- and people (30) management, development and growth of the Dutch organization. During this time the Dutch office doubled the publications from 30 to 60 a year.

August 2006 – May 2007
Job Title: Project Management & Business Development

RESPONSIBLE FOR publishing theme supplements to the largest Dutch papers (De Telegraaf, NRC Handelsblad) and developing new titles in line with the market trends and needs.

Relevant Experience

2004 - 2006
DIT-IS-FRIS
During my studies I  worked as a Marketing Assistant for a Dutch Marketing Concept Agency.

2003 - 2004
DELL, THE NETHERLANDS
4  MONTH INTERNSHIP
Reporting to the Head of Operations.

2002 - 2003
KLM ROYAL DUTCH AIRLINES
10 MONTH INTERNSHIP
Reporting to the Head of HR Corporate.

Languages

Skills & INTERESTS

MY BACKGROUND is very international; I was born in Germany. I have a Finnish mother and a Dutch father and I grew up and went to school both in the Netherlands and England. Diversity and new impulses are important to me. I will always seek for this as I believe it pushes me out of comfort zone and further in life.

MY CAREER is an important part of my life. I see this as a big area where I can learn, develop and enjoy myself. By doing this I hope to inspire and energize the people around me.

NEXT TO WORK I enjoy travel, reading and playing games. No matter what game or challenge, I love to be in an competitive environment and try to win. In this process you get to know the people around you, learn more about yourself and have fun.

Additional Information

I have held a US green card since 2013.